Edgard Corona: The Man Behind Smart Fit

 Edgard Corona, the successful entrepreneur and owner of
Smart Fit, has revolutionized the fitness industry in Latin Americ a. With his
visionary mindset and relentless determination, Corona has built Smart Fit into
the largest fitness chain in the region. 

Smart Fit is known for its low-cost approach, offering
affordable monthly memberships starting at just 59.90 reais. This innovative
concept was initially met with skepticism, as many doubted the ability to
compete with smaller, neighborhood gyms that already o ffered lower prices.
However, Corona’s determination paid off, and Smart Fit quickly gained
popularity, attracting a large customer base. 

With 265 locations in Brazil alone, and another 100 across
countries such as Mexico, Chile, Peru, and the Dominican Republic, Smart Fit
has become a dominant force in the fitness industry. The company boasts over 1
million members and represents 80% of the revenue for the Grupo Bio Ritmo, the
parent company of Smart Fit . Despite economic challenges, Smart Fit has
achieved an impressive average annual growth rate of 30% since 2009, with
projected revenues of 1 billion reais in 2016. 

Corona’s success can be attributed to his bold and
aggressive business strategies. He is known for h is direct and no-nonsense
approach, which has allowed him to navigate challenges and seize opportunities.
Corona’s commitment to offering affordable fitness solutions has tapped into a
market where only 30% of adults in São Paulo engage in regular physical
activity. 

Aside from his business ventures, Corona is a family man. He
resides in São Paulo with his wife and their twin daughters. Despite his busy
schedule, Corona finds time to maintain his own fitness regime, working out
three times a week in his gyms.  

Edgard Corona’s story is one of resilience and
determination. His entrepreneurial spirit and commitment to mak ing fitness
accessible to all have cemented his position as a leader in the industry. As
Smart Fit continues to expand its reach, Corona’s impact on the fitness
landscape in Latin America will undoubtedly be felt for years to come.